The Jo Kilda Woman
Jo Kilda designs for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the luxury contemporary and classic design aesthetic of the brand. Jo Kilda seeks to combine the taste of polished chic and sleek sensibility.
For the woman who wants to be loyal, the Jo Kilda customer will be satisfied time and time again by an unwavering dedication to classic design. As a brand, Jo Kilda has a keen interest in servicing the needs of its clientele – their lifestyle choices, shopping habits and style personality.
Who Is Jo Kilda
Jo Kilda is founded by Jyoti, who is known as Jo to her loved ones. She has been fortunate to live in different countries and experience a variety of cultures. Started from her humble roots in Fiji, her first stop was Singapore, a modern metropolis where she had her beautiful daughter Maliha. The next adventure was London, the fashion capital that is steeped in history where the walks along Oxford and Bond Street ignited the fashion flame.
Her husband’s career took them back to Singapore which allowed her to pursue a business degree. Her son Rajveer arrived shortly after and life became a juggle of two kids and an event career.
In 2011, the travel juggernaut took them to Melbourne where the flame of fashion was stoked again between the lanes of designer boutiques. As her husband and children settled in work and school life, she knew the time has come to pursue her dream.
As Diane Von Furstenburg said, “I didn’t know what I wanted but I always knew what kind of woman I wanted to be!”
Founder of Jo Kilda - Jyoti Singh
“Fashion is always my passion. As a child I used to watch my Dad dress up for work, wearing his tailored white crisp shirt tucked in. My Mum would be in colourful chiffon saris and creative prints inspired by Fijian culture.
Inspired by the glorious opulent fabric in Singapore and local designers in Australia, I decided to take up a fashion design course. I studied Fashion Design at Melbourne School of Fashion and thereafter, ventured out into the world of Fashion.”